Crypto.com has further strengthened its brand presence in the sports field with the latest sponsorship deal with the professional US basketball team, Philadelphia 76ers, the crypto exchange announced on Wednesday.
Under the agreement between the two, Crypto.com has become the official jersey patch partner of the basketball team, and its logo will be featured on all four versions of the 76ers jersey this upcoming season.
Additionally, the sports team will launch non-fungible tokens (NFTs) that will be available to be purchased on the NFT marketplace of Cypto.com.
Moreover, the crypto exchange will receive additional promotional rights to advertise on the baseline apron of the basketball arena and courtside LED screens. Furthermore, Crypto.com will have a substantial presence across all 76ers platforms, including regional, national and global television broadcasts, along with the team’s digital channels.
“Crypto.com will be woven into the fabric of our identity, and together, we will change the landscape for how crypto is integrated in sports,” said Chris Heck, 76ers President of Business Operations.
“We will also leverage Crypto.com’s forward-thinking, global expertise to unveil our first-ever NFT program. These are the types of creative, innovative partnerships that we crave, and we’re thrilled to share this with our fans in Philadelphia and around the world for years to come.”
Strengthening Brand Value
Meanwhile, Crypto.com has already inked some of the major sports sponsorship deals over the past few months. It is sponsoring popular the European football club, Paris Saint-Germain, Ultimate Fighting Championship, and a Formula 1 team, among many other deals.
Commenting on the latest deal, Crypto.com Co-Founder and CEO, Kris Marszalek, said: “The NBA is one of the most popular leagues in the world, and the 76ers were an obvious choice. Together we’re going to create integrated experiences for fans everywhere; our patch and court integrations are just the beginning.”
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