Christie’s Goes Digital, Launches A Virtual Art Auction Platform On Ethereum

  • British auction house Christie’s has launched Christie’s 3.0, an online art auction platform on Ethereum 
  • The auction house will be conducting all transactions online, including post-sales and payments in ETH.

The leading British auction house, Christie’s, has launched Christie’s 3.0, a virtual auction platform on Ethereum in collaboration with Chainanalysis, Manifold, and Spatial.

Christie’s 3.0: The Auction House Giant Unveils A New Virtual Art Platform On Ethereum.

Luxury art platform Christie’s has announced the launch of a virtual art platform dubbed Christie’s 3.0. Per the announcement released on Twitter, the British auction house is all set to allow auctions to be carried out fully “on-chain” from start to finish.

The first ever global auction house to host fully on-chain sales: introducing Christie’s 3.0

Built from the ground up together with three leading companies in the Web3 community @manifoldxyz , @chainalysis & @spatialxr. (1/4)

Christie’s new digital endeavour will facilitate all auctions to be conducted entirely on Ethereum, including all transactions and post-sales, which will be automatically recorded on the blockchain.

Christie’s 3.0 allows for auctions to be carried out on the Ethereum blockchain network from start to finish. All transactions, including post-sale, will be automatically recorded on the blockchain. (2/4)

The concept of NFTs and Blockchain is not new for Christie’s, as the British auction house giant has already explored the NFT artwork domain by selling prominent NFT artworks to its clients. However, by officially launching Christie’s 3.0, the auction house is amping up efforts to become fully digital, enabling users to conduct payments in ETH. The move will also facilitate Christie’s shedding its traditional auction outlook to embrace a digital-savvy auction platform.

We recognize and bring young emerging artists to an international and digitally savvy market. Christie’s 3.0 deepens our ability to connect clients to the best of the NFT market now via a sophisticated and secure blockchain-native platform for sales. (3/4)

In addition, Christie’s has collaborated with metaverse platform Spatial, NFT smart contract development firm Manifold, and blockchain analytics company Chainanalysis to launch Christie’s 3.0 on the Ethereum blockchain.

Furthermore, Christie’s will be conducting its first inaugural sale on its virtual art platform by auctioning the works of Diana Sinclair. Sinclair is a prominent 18-year-old artist who was listed as one of the 50 most influential people in the NFT space. Sinclair had previously collaborated with Whitney Houston’s estate on an NFT drop that raised $1 million. Bidding for Sinclair’s artwork will commence from September 28 to October 11, with prices ranging from 4 to 8 ETH (US $5,280–$10,560).

The inaugural sale is a highly curated auction of 9 new NFTs by celebrated visual artist @dianasinclair, created & minted specifically to launch Christie’s 3.0.

The auction of Diana’s work will be open for bidding from 28 Sept –11 Oct. Stay tuned for more updates! (4/4)

Image: Christie’s/ Twitter

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