Miami City Partners With Time Magazine, MasterCard, and Salesforce to Launch 5000 Ethereum NFTs

  • Miami City Mayor has announced a new NFT venture in collaboration with Time magazine, MasterCard, and Salesforce
  • The city will be launching 5000 ethereum NFTs designed and created by 56 local artists
  • The venture is set to bolster local businesses and help them earn more revenue. 

Miami City mayor Francis X Suarez recently unveiled plans to launch 5000 Ethereum NFTs in collaboration with Time Magazine, Mastercard, and Salesforce. 

Mayor Of Miami Is Set To Launch 5000 Ethereum NFTs

Per the official statement released, the Mayor of Miami has unveiled a new 5000 NFT collection that will be designed by 56 different artists in Miami, representing the city’s 56-mile area. 

The innovative NFT initiative has been launched to “drive revenue to small businesses and non-profits through exclusive reward offerings.”

In collaboration with MasterCard, holders of these NFTs will be able to enjoy exclusive perks including getting access to “MasterCard’s Priceless Miami Program,” which provides unique experiences to users. 

“Through the collaboration, the City of Miami will unveil a unique collection of nearly 5,000 NFTs designed by 56 local Miami artists, representing the city’s 56 square mile area. Holders of these NFTs will benefit from access to Mastercard’s Priceless Miami program, which provides unique experiences, from one-of-a-kind events at local Miami restaurants to curated, unforgettable private tours of Miami cultural institutions and other memorable activities.” The statement read

According to the official statement, MasterCard will be adding turn-key utility to the program, providing its holders with to access the exclusive Mastercard Priceless Miami Program. “

“This new initiative demonstrates the powerful intersection of collaboration, creativity, and commerce. We’re thrilled to join forces with local Miami businesses and provide greater utility and benefit of NFTs by offering Priceless experiences to the citizens of Miami and those visiting this dynamic city.” Raja Rajamannar, Chief Marketing & Communications Officer of Mastercard further added. 

As far as Miami’s partnership with Time is concerned, the magazine will be responsible for “guiding the strategy, developing creatives and launching the entire initiative.” 

“This initiative will provide a unique opportunity for the City of Miami to build deeper connections with residents and visitors alike…We are thrilled to leverage our learnings and expertise to build this program for the great City of Miami, which has already established itself as a leader in web3 innovation, and make our first move in a new venture for TIME to bring other brands and organizations successfully and authentically into web3.” As stated by Keith A.Grossman, President of TIME.

In addition to this, Salesforce will be minting and selling NFTs via the NFT cloud, a new product currently in the closed pilot that is designed to help brands deliver connected experiences across the physical and digital worlds. 

“We’re excited to be a part of this initiative that will help strengthen Miami’s business community and bring unique experiences to life through an innovative offering.”Adam Caplan, SVP, Emerging Technology, Salesforce, stated

Speaking about Miami’s newest NFT venture, the city mayor Francis X Suarez added how he’s thrilled to be a part of an NFT initiative that drives revenue to local artisans of Miami and helps craft new experiences for the masses. 

I am thrilled to be partnering with TIME, Mastercard, and Salesforce on this initiative. The City of Miami has been on the vanguard of the web3 revolution and we will continue to employ these new technologies to support our existing businesses while attracting new ones, raise capital and provide experiences for our citizens and those visiting this great City. At the same time, we can also use this novel approach to support local artists and charities.” Suarez later adds

Miami’s newest NFT venture is expected to go live in December 2022 after Ethereum successfully transitions from its proof-of-work to the Proof-of-stake consensus. The said decision has been taken to considerably reduce the overall carbon footprint and adopt eco-friendly Web3 practices. 

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