Distributed ledger startup Ripple will be hosting a VIP gathering, dubbed “XRP Community Night,” in New York City on May 15, with a performance by legendary rapper Snoop Dogg.
The invite-only event, taking place during Blockchain Week NYC, is planned to celebrate the company’s work to date in developing its XRP token and the xRapid platform. XRP’s diverse community consists of financial institutions, exchanges, wallets, validators, educators, developers, market makers, enthusiasts, entrepreneurs and more.
“As special thanks to those who are building liquidity, validating transactions, developing on the XRP Ledger, looking to xRapid as a liquidity solution and sharing the good word about XRP’s many benefits, we’re hosting a special night,” Ripple said. “This VIP gathering will feature a live music performance by Snoop Dogg. Together, let’s raise a glass to celebrate the passion, focus and innovation of the XRP community and the revolutionary nature of the technology behind it!”
While the event is invite-only, Ripple will offer 10 tickets via Twitter over the coming weeks. These tickets will be handed out as rewards for a “Twitter Trivia” contest and a “Make the Meme” competition.
Eight tickets will be available through the Trivia Night. Contestants must correctly answer three questions using a single tweet within an hour. Twitter trivia begins promptly at 4pm PST on Thursday, April 26, and Ripple will publicly announce all eight winners at 4pm PST on Friday, April 27.
For the “Make the Meme” competition, Ripple will release two images on Twitter on May 2, Twitter users are requested to caption either of the two images within 24 hours after the release of the images. The result will be announced on May 4.
This is not the crypto world’s first go at using a big name celebrity to draw attention. Celebrities such as actors Jamie Foxx and William Shatner, and hotel heiress Paris Hilton, among others, have publicly endorsed several blcockhain projects ahead of their respective initial coin offerings (ICO).
Earlier this month, the US Securities and Exchange Commission (SEC) charged two co-founders of Centra Tech with organizing a fraudulent ICO. The project was backed by boxing champ Floyd Mayweather, Jr. and DJ Khaled.
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