Crypto-AdTech startup Permission.io has announced the development of their Demand Side Platform (DSP), Permission Ads.
Permission.io, a platform for businesses and consumers to conduct commerce on a permission basis, has created the cryptocurrency (ASK) to drive a transparent, trustworthy economy, one in which consumer engagement is achieved by asking permission, rather than by the current interruptive and exploitative commercial norms. Its mission is to lead the globe towards a permission-based economy that recognizes the value of an individual’s time and data.
Permission Ads is an industry-first DSP offering crypto rewards, giving advertisers a new way to run consent-based ad campaigns, be fully compliant with regulatory challenges, and collect first-party data on key audiences to increase ROI and build loyalty.
The platform enables advertisers to allocate ASK and reward users for engaging with advertisements and sharing first-party data. The DSP will also allow Permission to serve advertisements beyond its own platform and across the open web, giving permission-based advertising far more reach and allowing the Permission ad infrastructure to be fully integrated with major supply partners and publishers worldwide.
“The advertising industry is at a crossroads as it leaves behind intrusive data-collecting technologies and strives to build trust with consumers. We’re proud to be developing a solution to bring the digital ad experience into the modern age for both consumers and advertisers,” said Charlie Silver, CEO of Permission.io. “Data is the most valuable asset in the world. It’s time consumers get their cut.”
The advertising landscape is shifting as privacy becomes an increasingly important issue. Permission Ads is the first DSP built on a foundation of asking for consent. This unique exchange of value unlocks performance in key conversion and ROAS metrics that is unparalleled in the media buying industry today.
Permission Ads is fully compliant with relevant privacy laws including GDPR, CCPA and LGBR, because it is based on consent – it is inherently designed to meet the requirements for any new data privacy laws implemented.
Moreover, the upcoming deprecation of the third-party cookie, the technology that has powered the marketing industry for decades, is leaving advertisers scrambling for new ways to collect valuable data and successfully target key audiences. A permission-based, first-party data-based advertising model is a path forward to a cookieless future. It enables advertisers to build trust as they collect information to craft targeted campaigns while giving consumers the chance to benefit from the booming data-based economy.
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