Martin Lewis Files a Lawsuit Against Facebook for Using His Identity to Promote Crypto Ads.

A well-known financial journalist and founder of consumer finance site filed an indictment against Facebook today. The suit is filed in UK’s High Court alleging for defaming the tech giant. Lewis blames the facebook advertised more than 50 cryptocurrency ads which basely used his identity to endorse cryptocurrency trading scams.

Martin Lewis says as follows “Today (Monday 23 April), I will issue High Court proceedings against Facebook, to try and stop all the disgusting repeated fake adverts from scammers it refuses to stop publishing with my picture, name, and reputation. To explain it, below is the official press release announcing the action”.

Lewis’s allegations

Lewis claims that the advertisements promote and fetch rich quick scheme which has trading options with odds to stack against the consumer. The names are Stay Safe during 2018 Crash by Doing This Even with £250. This is link to the fake news articles which resemble legitimate news outlets such as BBC News Channels.

Martin Lewis claims that “I don’t do adverts. I’ve told Facebook that. Any ad with my picture or name it is without my permission. I’ve asked it not to publish them, or at least to check their legitimacy with me before publishing. This shouldn’t be difficult – after all, it’s a leader in face and text recognition. Yet it simply continues to repeatedly publish these adverts and then relies on me to report them, once the damage has been done.

Cryptocurrency in the market

Lewis adds that “I have been fighting for over a year to stop Facebook letting continues. I feel sick each time I hear of another victim being conned because of trust they wrongly thought they were placed in me”.

As Bitcoin and cryptocurrencies were flourishing in the market, it is noticed that many people have fallen prey to get rich and quick scams. It promises a way to jump on the party line of Bitcoin millionaires. The Ads like the one which Lewis is challenging targets susceptible people who become profitable in this industry. Any person can advertise on Facebook as long they possess a credit card.

Facebook’s comment

Bestowing to Facebook, it banned ads earlier in January. There are reports which hint that advertisers can easily baffle the Al filters by utilizing dubious language.

Lewis proclaims that inspite his endeavor to report the ads. The facebook still continues to let new advertisements utilizing his name and face on the site. It is unfair for Lewis to spot crypto-related endorsements on the platform.

Barrister’s Mark Lewis’s Statement

As per sources, Barrister Mark Lewis from Seddons law firm is leading the case. Mark is the advocate behind the successful Jack Monroe libel case for defamation on Twitter.

Barrister Mark Lewis says “Facebook is not above the law – it cannot hide outside the UK and think that it is untouchable.  Exemplary damages are being sought. This means we will ask the court to ensure they are substantial enough that Facebook can’t simply see paying out damages as just the ‘cost of businesses and carry on regardless. The need shows the price is causing misery.”

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Image Source:- Martin Lewis

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