Exclusive: Libertex Becomes Tottenham Hotspur’s New Sponsor

Libertex, a Cyprus-licensed multi-asset brokerage, has inked a sponsorship deal with London football club Tottenham Hotspur, becoming its official trading partner, Finance Magnates has learned.

This is the second major sports sponsorship deal of the brokerage as it is already sponsoring Valencia CF in Spain – a two year deal between them was signed last year. Similar to that, the fresh Spurs deal is also for multi-years.

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“Libertex could not be happier to partner with a team whose values echo our own so perfectly,” Marios Chailis, the brokerage’s chief marketing officer, said mentioning the Spurs deal.

“Through this multi-year partnership, we’re thrilled to join the worlds of football and trading in the form of many exciting benefits for our clients and look forward to cheering on Spurs when they return to the pitch.”

Brokers are seeing great potential in sports sponsorships

Tottenham Hotspur is one of the top football clubs in London and won multiple titles in both domestic and international series. Many well-known football players from around the world are also playing for this club.

Under the signed agreements, the brokerage will have promotional slots across the club’s digital channels and also will be featured on the LED perimeter advertising system on match days.

Furthermore, with the normalization of fans’ activity in the stadium, the clients of the brokerage will have access to exclusive events and premium matchday experiences in the football club’s official Tottenham Hotspur stadium.

“At Tottenham Hotspur, technology and innovation is key to everything we do and we are excited to partner with Libertex, an organization that shares this commitment through its own products and services,” Tottenham Hotspur’s head of partnership, Fran Jones, added.

Earlier this month, Finance Magnates reported on easyMarkets’ sponsorship deal with Real Madrid CF for three years. Meanwhile, other brokers, including EverFX, eToro, and Plus500, are also deepening their presence in sports.

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