Brave Browser's Successful Year Proves Users Care About Privacy

Key Takeaways

  • Brave celebrates a year since launching v1.0 of its browser.
  • Compared to the industry leaders, Brave browser is still small, but it shows impressive growth dynamics 

Share this article

Since Brave 1.0 launched a year ago, the blockchain-based privacy browser’s key growth metrics have increased substantially, highlighting that the team’s model of generating ad traffic is viable.

Brave Browser Offers Unique Business Model

According to Brave’s latest announcement, the browser now has over 20 million monthly active users (MAU). While it’s still small, compared to Firefox’s 200 million MAU, Brave’s user base has more than doubled from 8.7 MAU.

It should be noted that figure may have been higher if not for the project’s privacy blunder at the beginning of the year.

Brave’s unique value proposition is in giving end-users control over how they view web-based advertisements. Ad matching happens locally, so no user data gets leaked. If a user opts-in to watch an ad, they receive a reward in the native BAT token afterward.

So far, Brave users have viewed over 2 billion ads from household names like Verizon, The Home Depot, and Chipotle, which conducted more than 2,000 campaigns across roughly 200 countries. Overall, the platform now has about 1 million content and ad providers.

The tokens users earn for viewing ads go to expand the project’s ecosystem. Publishers and creators managed to generate 26 million BAT ($4.6 million) tips from users. 

Moreover, the browser’s community on social media expanded in magnitudes.

Brave creates a positive feedback loop, where customers choose to support what they like, and creators come to provide more similar content. Consequently, user engagement on the platform is 9%, which is higher than the industry average.

The increase in the browser’s traction has also earned new partners. Famous industry players like Binance, Gemini, and joined forces with the Brave team, potentially bringing new users to the browser.

Brave has had a fruitful year, showing that integrating crypto-economics into traditional business models can pay off. 

There’s still a long way to go before Brave becomes one of the Google Chromes of the world, but so far, the project is on the right track.

Share this article

The information on or accessed through this website is obtained from independent sources we believe to be accurate and reliable, but Decentral Media, Inc. makes no representation or warranty as to the timeliness, completeness, or accuracy of any information on or accessed through this website. Decentral Media, Inc. is not an investment advisor. We do not give personalized investment advice or other financial advice. The information on this website is subject to change without notice. Some or all of the information on this website may become outdated, or it may be or become incomplete or inaccurate. We may, but are not obligated to, update any outdated, incomplete, or inaccurate information.

You should never make an investment decision on an ICO, IEO, or other investment based on the information on this website, and you should never interpret or otherwise rely on any of the information on this website as investment advice. We strongly recommend that you consult a licensed investment advisor or other qualified financial professional if you are seeking investment advice on an ICO, IEO, or other investment. We do not accept compensation in any form for analyzing or reporting on any ICO, IEO, cryptocurrency, currency, tokenized sales, securities, or commodities.

See full terms and conditions.

Source: Read Full Article