The BBB Wise Giving Alliance (BBB WGA) has launched a blockchain-based donation platform to enable donors to secure their data, contribute to BBB Accredited Charities and receive rewards via charity experiences.
BBB WGA is a standards-based charity evaluator that seeks to verify the trustworthiness of nationally-soliciting charities by completing rigorous evaluations based on 20 holistic standards that address charity governance, results reporting, finances, fundraising, appeal accuracy and other issues.
The new donation platform, GiveSafely.io, aims to reach out to younger and more technologically proficient donors who are less likely to make donations compared to older or less technologically savvy ones. This is despite the fact that both Generation Z and Millennials indicated a higher willingness to be approached by charities to give (19% and 23%, respectively) compared to 11% for the general population. The platform plans to engage these donors on terms more accustomed to them. GiveSafely.io also aims to restore trust in the online donation model, address concerns people have about misuse of their personal data and potential hacks. All personal information is stored on the Ardor blockchain and is only accessible to charities with donor permission.
“This platform will provide new forms of engagement with Millennials and Generation Z which we believe are critical audiences for the future growth of philanthropy,” said Art Taylor, CEO of BBB Wise Giving Alliance. “Even prior to the COVID-19 pandemic, charities were facing a wide variety of challenges in how their traditional fundraising model operated, we believe this new donation platform will help strengthen donor trust in charities while also providing a bridge to younger donors seeking new forms of engagement.”
Initial participants on the GiveSafely.io launch are: Save the Children, Easterseals, Physicians Committee for Responsible Medicine, Population Media Center, RedRover, Wild Animal Sanctuary, Cure Alzheimer’s Fund, and World Emergency Relief. All of these are nationally-soliciting charities that meet the 20 BBB Standards for Charitable Accountability.
“We are living through a period of unprecedented technological change and disruption,” states Ettore Rossetti, Senior Advisor, Digital, Marketing and Fundraising, Save the Children. “This is having far reaching impact on how traditional industries operate including non profit organizations. For charities to thrive in these increasingly uncertain times, they should look to embrace new technologies when trying to reach new, potential donors. Test, learn, innovate.”
According to BBB WGA, donors who agree to share their information with charities, are rewarded with TrustTokens, which can be redeemed for gifts and online experiences that combine a human element with a connection to the charity’s mission. GiveSafely.io also enables cryptocurrency users to make donations directly to charities.
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