Reliable support has been an aspect of the operations of a brokerage which went through many phases. Starting in the late 90’s phone support was the preferred method for communications, later getting replaced by email and online chat. With the dawn of neural networks and artificial intelligence in recent years, we have seen the emergence of social media chatbots.
With the growth of the client base of brokers, the challenge of providing real-time adequate support responses has become key to retaining clients. Plus500 is among the brokers that are looking to remain trendy as it endorses WhatsApp for its next effort in this area.
The company started to look for ways to further optimise its communication with clients via direct channels. While online chat is easy to use on the desktop, most web platforms aren’t well optimised for the modern mobile experience. Plus500’s choice of WhatsApp is resonating with the app’s massive user base globally.
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The firm has over 1.5 billion active users across 180 countries with the average user checking the WhatsApp more than 23 times per day. A whopping 58% of users access WhatsApp several times per day with the app being the third most downloaded Android app in the world. Plus500 joins a community of 3 million companies using the WhatsApp Business app.
Plus500 will be offering a full customer support suite for its clients via WhatsApp 24 hours 7 days a week. The firm states that it is the first CFDs broker to fully integrate the app within its online customer support framework.
The service will start with English and other selected European languages. Plus500 also provides online support via Live Chat and Email, both of which are available in a wide range of languages.
All communication methods can easily be accessed from both the website and the company’s widely popular mobile trading platform.
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