Blockchain-based encyclopedia Everipedia has signed a co-marketing agreement with Brave, an open-source blockchain-powered browser.
Originally started in 2015 as a more modern and inclusive alternative to Wikipedia, Everipedia is now building the world’s first peer-to-peer encyclopedia on the blockchain. It uses blockchain technology to reward users with “IQ” tokens for curating and editing articles. These tokens, in turn, will let users participate and vote on network governance issues.
Brave is an open source browser for desktop and mobile that blocks invasive ads and online trackers, reduces page loading time, and guards from ads infected with malware. Brave allows users to anonymously and automatically reward publisher content by donating basic attention tokens (BAT) through the integrated Brave Payments system in the browser. The browser currently has 5.9 million monthly users.
The partnership between the two companies will initially result in a campaign aimed at boosting both brands among their respective communities and is the first step towards a deeper collaboration.
“This partnership highlights the importance of innovative products that reward user attention and participation,” said Brendan Eich, CEO and co-founder of Brave. “Brave offers privacy and an integrated wallet that rewards users and supports content creators. By working with Everipedia, we are using the power of blockchain to put users in control of their experience.”
The partnership includes ad placement for Everipedia in Brave Ads and BAT Community homepage, Everipedia featured within the BAT Community and Articles on Brave’s community, partners, and creators featured on Everipedia’s homepage and highlighted on Everipedia’s social media. Brave and Everipedia will also integrate each other’s platforms into their communities.
“Brave and Everipedia are both early examples of how blockchain technology is changing our lives,” said Theodor Forseilus, CEO and co-founder of Everipedia. “We provide an uncensorable knowledge layer for the world and Brave protects our information while browsing. This partnership is a natural extension of our vision to enable free, safe and accessible access to information using blockchain technology.”
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